In B2B sales, the biggest missed opportunity isn’t reaching the wrong lead—it’s reaching the right one at the wrong time.
Great timing doesn’t need luck.
It needs data.
Here are 7 buyer signals that successful teams use to trigger outreach campaigns—many of which you can now detect automatically with tools likeSaleAI.
1. 📦 Recent Import or Purchase Activity
If a company recently made purchases in your product category—they’re in buying mode.
Check:
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Import customs records
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HS codes matched to your product
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Frequency and supplier changes
2. 🌍 Exploring New Markets
A company expanding into a new region or sourcing country often looks for:
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New suppliers
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Local partnerships
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Logistics support
Watch for new shipping routes, region-specific products, or multi-language website updates.
3. 💼 Role Changes on LinkedIn
If a procurement manager just joined or someone got promoted—it often leads tonew vendor evaluations.
Use:EnterpriseScopeto monitor job title shifts
4. 📈 Increased Social Activity
A spike in:
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LinkedIn posts
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Facebook page promotions
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Product feature updates
…means they’re active, growing, and more open to external collaboration.
Detectable viaAutomated Social Data
5. 🧭 Sourcing From Competitors
If your target company is buying from your competitor:
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You already know they have demand
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You can position yourself as a better, faster, or more affordable option
Use customs records to reverse-engineer their supplier trail.
6. 🔗 Visiting or Opening Your Links
This is low-hanging fruit: if someone:
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Opens 2+ of your emails
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Clicks a landing page link
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Views your product catalog
That’s not “cold” anymore. That’s warm.
Trackable via email stats (e.g.Email SmartReach)
7. 📝 Inbound Micro-Behaviors
Look for:
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Contact page visits
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Downloaded whitepapers
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Read times on blog pages
Even if they don’t submit a form, these are strong signs of intent—especially when tied to a known company domain.
Final Insight: The Best Leads Don’t Always Raise Their Hands
They give youclues.
Your job is to listen, track, and reach outwhen the timing is right.
With SaleAI, you don’t have to guess. You build systems that surface intent, prioritize contacts, and trigger smart campaigns when leads are ready to engage.
👉Try a demoand start working with leads who are already halfway there.
