✅ Step 1: Define What “Qualified” Means for You
Start by setting your own lead qualification framework.
Example dimensions:
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Region
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Role/title
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Product interest
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Buying volume
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Trade behavior (past imports)
📌 These variables will feed into your AI scoring model.
✅ Step 2: Choose Which Data Sources Matter
High-quality scoring depends on high-quality inputs.
Your system should combine:
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CRM history
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Customs/trade behavior
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Email and WhatsApp interaction
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Website activity
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Firmographics (industry, size, country)
SaleAIconnects all of these in one pipeline.
✅ Step 3: Assign Weight to Each Signal
Not all actions are equal.
Example:
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“Email opened” = low intent
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“Clicked product link” = mid intent
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“Trade record match + reply” = high intent
AI learns these weights and adjusts based on past outcomes.
✅ Step 4: Train and Calibrate the Model
Good lead scoring systems evolve.
SaleAI updates lead scores automatically based on:
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Similar profiles that converted
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Drop-off behavior patterns
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Time-based engagement decay
You can override or lock scores manually if needed.
✅ Step 5: Integrate with Your Outreach and CRM
Scoring is only useful whenacted on.
In SaleAI:
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“Hot leads” go into active campaigns
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“Warm leads” get nurtured
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“Cold leads” pause or recycle
All transitions happen based on scoring thresholds.
✅ Step 6: Use Scores to Prioritize Sales Workflows
Instead of working alphabetically or regionally, your team can work:
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From highest score down
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Based on product interest clusters
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By follow-up urgency (based on score decay)
This dramatically improves time efficiency.
✅ Step 7: Review, Refine, and Re-score Every 2 Weeks
AI isn’t magic. It needs tuning.
Run bi-weekly lead reviews:
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Check conversion accuracy of top-scored leads
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Adjust weight rules for any false positives
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Archive or demote leads that have gone cold
SaleAIgives full transparency for audit and feedback loops.
Summary Table: Smart AI Lead Scoring in SaleAI
Element | SaleAI Implementation |
---|---|
Input data | CRM + trade + behavior + campaign |
Scoring engine | Dynamic, explainable AI logic |
Campaign routing | Based on real-time score tiers |
Manual override option | ✅ Available |
Score transparency | ✅ All decisions visible to sales teams |
🎯 Ready to focus on the leads that are actually ready to buy?