Not all leads are created equal.

Some will buy. Most won’t.

The key is knowing who’s worth your time—before your competitor does.

That’s where AI-powered lead scoring comes in.

Below are 6 data signals smart B2B teams are using (with tools likeSaleAI) to rank leads and focus on real opportunities.

a. ✅ Verified Purchase History (Customs Data)

If a company has been importing similar products in the past 6–12 months—they’re buying.
Use customs data to see:

• Product categories imported

• Volume and frequency

• Supplier loyalty or switch tendency

Why it works: It reflects actual purchase behavior, not just “interest.”

Try it inTradeLink AI Insights

b. 🔍 Website Domain + Email Validity

A working business website + matching email address (e.g.,info@company.com) is the baseline for legitimacy.

UsingCorpDomain Check, you can:

• Validate if the company is still active

• Discover what they do

• Find public social/contact info

Why it works: Helps weed out fake, outdated, or spam-trap entries.

c. 👥 Decision-Maker Detection

Knowing the rightpersoninside a company is half the game.

With tools likeEnterpriseScope, you can:

• Find job roles (e.g., Procurement Head, GM, CEO)

• Access their LinkedIn and email

• Filter by country or industry

Why it works: Personal outreach converts better than generic blasts.

d. 📈 Social Signal Activity

Does the company post regularly on LinkedIn or Facebook? Are they hiring? Running promotions?

Active online presence means:

• They’re in market mode

• You can personalize outreach based on recent posts

• They’re more likely to respond

Collected viaAutomated Social Data

e. 🌍 Market Entry Behavior

AI can detect early signals that a company is entering a new market:

• New import partners from a different region

• Language change on website

• Increased shipment diversity

These aretiming signals—perfect for outreach.

Why it works: Early contact = higher conversion probability.

f. 🧠 AI Lead Fit Score (Coming Soon)

By combining all of the above signals, AI can assign ascoreto each lead:

• High Priority

• Medium Fit

• Low Intent

This helps your sales team sort through 500 leads and work on the top 30.

SaleAI’s unified scoring module will soon allow this scoring to appear automatically inside CRM & email tasks.

Final Word: Don’t Just Collect Leads—Qualify Them

It’s not about how many contacts you have—it’s about how many will reply.

With SaleAI, you can stop guessing and start prioritizing—using signals that actually reflect buying potential.

👉Request a demoto test lead scoring inside your actual campaign flow.