The problem: most B2B teams stop after one email

80% of B2B sales require 5+ touchpoints.
Yet most outreach ends like this:

Sent 1 email.
No reply.
Gave up.

In international trade or enterprise sales,follow-up is where deals actually happen.

What is a follow-up sequence?

It’s a multi-step email strategy where each message builds on the last.
Each email has a defined role:

1. Introduction: who you are, what you offer

2. Reminder: reference the first, ask for feedback

3. Offer: add more detail or incentive

4. Urgency: final prompt with expiration

5. Closure or pivot: ask if timing isn’t right

Sequenced emails increase visibility, create familiarity, and nudge response.

HowSaleAIhelps you build and automate sequences

With theData Search & Email Agent, you can:

• Define up to 5 email steps

• Choose from pre-written templates or add your own

• Set delays between each step (e.g. 3 days after no reply)

• Track opens, clicks, replies per email

• Auto-stop the sequence when the lead responds

You getpersonalized automation, not just bulk sending.

Sample 3-step sequence (for trade buyers)

Email 1 – Subject: “Custom Solar Controller Options – Quote Available”

Hi [Name],
We help importers like [Company] reduce sourcing cost for MPPT controllers.
Would you like a tailored quote this week?

Email 2 – Subject: “Did you see my last message?”

Just checking in—happy to send product specs or pricing options.
Let me know if your team is reviewing this category.

Email 3 – Subject: “Last call for this month’s pricing”

Our current USD rates are valid until [date].
Reply now to secure your quote.

Each step is informed by open/click data. And each can be exported or duplicated across regions.

Why it works: you don’t guess—you react

• No open after email 1?Resend with a new subject line

• Clicked but didn’t reply?Trigger email with product FAQ

• Opened all 3 but no action?Assign to a rep for WhatsApp follow-up

• Replied to email 2?Stop sequence, send quote directly

This isB2B sequencing with visibility and control.

Start sending follow-ups that actually lead to replies

WithSaleAI’s email sequence tools, your team can:

• Pre-write campaigns by product or region

• Track every lead's engagement

• Save time while staying personal

• Close more

Set up your follow-up flow today atsaleai.io

Need help mapping a 5-step email plan?Contact us