Doing business without due diligence is risky.

Yet many companies still rely onsuperficial research or outdated contact listswhen evaluating potential clients or suppliers.

Here are five mistakes to avoid—and howSaleAIgives you a better, faster way to run acompany background check.

❌ Mistake 1: Googling the Company and Thinking That’s Enough

The myth:

“If they have a website and a logo, they’re legit.”

The risk:

You might miss signs like fake addresses, expired domains, or recycled branding.

The fix:

With SaleAI, you can instantly verify:

• Domain ownership

• Registration date and country

• Active/inactive website status

• Associated business platforms or social links

❌ Mistake 2: Trusting Static Databases

The myth:

“Once I check the company name in a database, I’m covered.”

The risk:

Data goes stale. Companies close, change names, or shift industries.

The fix:

SaleAI updates company data frequently and pulls in:

• Fresh customs records

• Social activity (Facebook, LinkedIn)

• Email domain verification

• Latest trade interactions

❌ Mistake 3: Ignoring the People Behind the Business

The myth:

“I only need the company info, not the staff.”

The risk:

You contact a general inbox and never reach the decision maker.

The fix:

SaleAIgives you:

• Key contacts and positions

• Publicly available emails and phone numbers

• LinkedIn roles linked to the company

• Option to filter by job title (e.g., COO, purchase manager)

❌ Mistake 4: Checking Only One Data Source

The myth:

“One supplier verification site is enough.”

The risk:

If that source is wrong or biased, your decision is too.

The fix:

SaleAIpulls from multiple verified sources at once:

• Government trade databases

• Public customs records

• Corporate registry data

• Social and website metadata

❌ Mistake 5: Skipping Background Checks on Small Companies

The myth:

“If it’s a small company, there’s nothing to check anyway.”

The risk:

Fraud and misrepresentation happen at every size.

The fix:

With SaleAI, even small companies can be checked for:

• Historical trade behavior

• Region and industry credibility

• Contact authenticity

• Consistency between public info and operational activity

Business Isn’t About Guesswork

If you’re still relying on manual research or gut instinct, you’re putting deals at risk.

SaleAIhelps you verify every company—quickly, accurately, and at scale.

Run smarter checks. Make safer decisions.