LinkedIn Outreach Playbook for Exporters

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Written by

SaleAI

Published
Jun 11 2025
  • Sales Data
LinkedIn Outreach Strategy for Export Sales | SaleAI

LinkedIn 出口商拓展手册

🌍 Why LinkedIn remains important in 2025

  • More than 1 billion users worldwide

  • 70% of B2B buyers research suppliers through LinkedIn

  • Search by position, company, industry and country

  • Contact directlyDecision Maker, not just info@ email

But most exporters use the wrong method.
They contacted each other and immediately promoted it, but they were ignored by the other party.

📈 Correct method: Four-step promotion strategy

1️⃣ Build a strong buyer image

Treat your profile asDecision maker'sLogin page.

List:

  • Banner: Product + Value Proposition

  • Title: Don't write "Sales Manager" → Try writing "Help importers purchase [products] from China"

  • About: Three stories containing key markets, product focus and link triggers

  • Features: brochure, video, catalog

✅ Tip: UseCognitive automation alliesGenerate customized profiles for different buyer groups

2️⃣ Use smart search to build a buyer list

No need to pay or guess for InMail:

  • Search filter: Country + professional title ("Import Manager", "Procurement", etc.)

  • Use boolean values: e.g.("import manager" OR buyer) AND LED AND Germany

  • Using automated business data+ LinkedIn SyncExport contact details

3️⃣ Contact the context (don't be cold)

useSoft three-step message flow:

  1. Contact Notes:
    "I saw your company in [industry]. We supply [products] to the [regional] market. I'm happy to contact."

  2. Follow-up questions:
    "If you'd like to check out a brief product introduction, please let me know. We've helped similar buyers in [X Market] before."

  3. Provide resources:
    "This is the recent catalog and case. There is no pressure - just share it, if it helps."

✅UsageEmail SmartReachImplementing LinkedIn + Email Hybrid Workflow

4️⃣ Post a weekly post to keep your mind clear

Post type:

  • Product application cases

  • Short case study

  • Market dynamics (such as “Brazil’s solar demand rises”)

  • Behind the scenes video or photos from a factory or quality inspection center

✅ SaleAI can useAutomatic social dataTo display popular keywords and topics for posts in each region

🔁 Sample workflow (30 minutes/day export strategy)

sky action tool
Monday Send 20 connection requests LinkedIn + SaleAI Lead Sync
Tuesday to Friday Reply + Send the first message SmartReach Sequence
Wednesday Publish 1 Thought Leadership Article Introduction to AI-generated content
Friday Review potential customers who click on the directory Email SmartReach Analysis

✅ Final instructions

LinkedIn is not magic.
But when used in conjunction with the system and supported by artificial intelligence (AI), it willBecome a new B2B buyerOne of the most targeted, personalized and scalable ways.

👉 Want to provide LinkedIn to your trading system for your export team?Start with SaleAI

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SaleAI

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  • Sales Automation Software for Trade
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