🌍 Why LinkedIn remains important in 2025
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More than 1 billion users worldwide
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70% of B2B buyers research suppliers through LinkedIn
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Search by position, company, industry and country
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Contact directlyDecision Maker, not just info@ email
But most exporters use the wrong method.
They contacted each other and immediately promoted it, but they were ignored by the other party.
📈 Correct method: Four-step promotion strategy
1️⃣ Build a strong buyer image
Treat your profile asDecision maker'sLogin page.
List:
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Banner: Product + Value Proposition
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Title: Don't write "Sales Manager" → Try writing "Help importers purchase [products] from China"
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About: Three stories containing key markets, product focus and link triggers
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Features: brochure, video, catalog
✅ Tip: UseCognitive automation alliesGenerate customized profiles for different buyer groups
2️⃣ Use smart search to build a buyer list
No need to pay or guess for InMail:
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Search filter: Country + professional title ("Import Manager", "Procurement", etc.)
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Use boolean values: e.g.
("import manager" OR buyer) AND LED AND Germany
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Using automated business data+ LinkedIn SyncExport contact details
3️⃣ Contact the context (don't be cold)
useSoft three-step message flow:
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Contact Notes:
"I saw your company in [industry]. We supply [products] to the [regional] market. I'm happy to contact." -
Follow-up questions:
"If you'd like to check out a brief product introduction, please let me know. We've helped similar buyers in [X Market] before." -
Provide resources:
"This is the recent catalog and case. There is no pressure - just share it, if it helps."
✅UsageEmail SmartReachImplementing LinkedIn + Email Hybrid Workflow
4️⃣ Post a weekly post to keep your mind clear
Post type:
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Product application cases
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Short case study
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Market dynamics (such as “Brazil’s solar demand rises”)
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Behind the scenes video or photos from a factory or quality inspection center
✅ SaleAI can useAutomatic social dataTo display popular keywords and topics for posts in each region
🔁 Sample workflow (30 minutes/day export strategy)
sky | action | tool |
---|---|---|
Monday | Send 20 connection requests | LinkedIn + SaleAI Lead Sync |
Tuesday to Friday | Reply + Send the first message | SmartReach Sequence |
Wednesday | Publish 1 Thought Leadership Article | Introduction to AI-generated content |
Friday | Review potential customers who click on the directory | Email SmartReach Analysis |
✅ Final instructions
LinkedIn is not magic.
But when used in conjunction with the system and supported by artificial intelligence (AI), it willBecome a new B2B buyerOne of the most targeted, personalized and scalable ways.
👉 Want to provide LinkedIn to your trading system for your export team?Start with SaleAI