Too many exporters write one email and send it to every lead—regardless of whether it’s a cold prospect, a recent inquirer, or a long-silent buyer.
This “one-size-fits-all” strategy leads to:
-
Low open rates
-
Missed follow-up windows
-
Buyer frustration or confusion
SaleAIsolves this with a simple principle:
🧠 Outreach must matchlead status.
Let’s look at howSaleAI’s lead flow systemchanges how you handle cold vs warm leads.
What is a cold lead?
In SaleAI, acold leadis defined by:
-
No past contact history
-
No trade activity within 12 months
-
No procurement role or buyer position detected
-
No website update or hiring signals
These leads requirelight-touch, high-value messaging.
SaleAIrecommends:
-
UseEmail Writer Agentto craft concise, problem-oriented messages
-
Avoid attachments or direct quotes on first contact
-
Allow longer wait times between touches
-
Limit to 2–3 messages unless signals change
The goal: test if the lead is alive, not push for a decision.
What is a warm lead?
Awarm leadshows one or more of the following:
-
Recent product inquiry
-
Active trade history in relevant category
-
Opened or clicked previous email
-
Matching buyer role + LinkedIn activity
These leads areready for structured conversation.
SaleAIrecommends:
-
Start sequence within 24–48 hours
-
Include a quote or case reference in message #2
-
Mix channels: email + WhatsApp or LinkedIn
-
Use Outreach Planner Agent to build 4–5 message follow-up flow
Timing and cadence heremust be tighter—to stay top of mind.
SaleAI’s System-Level Adaptation
Inside the platform:
-
TheLead Scoresystem tags each contact as Cold / Warm / Hot
-
Outreach Planner Agent generates matching timelines
-
Email Writer Agent adjusts tone and CTA per lead status
-
Dormant leads auto-flagged for delay or re-check
This creates alead-status-aware messaging system—not just automation, but calibrated communication.
Results of status-aware outreach
By separating cold and warm leads:
-
Reply rates improve
-
Email engagement is better sustained
-
Your team doesn’t waste energy on unqualified leads
-
You build stronger, more personal buyer relationships
This isAI-led contact flow logic—not just email delivery.
Know who you're writing to—and when
With SaleAI, you don’t just write faster.
You writesmarter, aligned with buyer readiness, trade behavior, and activity signals.
Stop sending the same message to everyone.
Start structuring your follow-up based on real status.
