Cold email isn’t dead—it’s just often done wrong.
The right template can make all the difference between silence and a booked call.
Here are 3 proven B2B email templates tailored for different stages of outreach—ready to personalize and send withEmail SmartReach.
📬 Template 1: First Contact – Lead Generation
Best for:New outreach to potential importers, distributors, or buyers
Subject: Quick Question About [Product/Category]
Hi [First Name],
I came across your company while researching [industry or region], and I noticed you’ve worked with [product type or category].
We help companies like yours streamline [relevant process / sourcing / logistics] using verified market insights. I’d love to briefly share how we’ve helped others in your space reduce supplier search time by 60%.
Would it make sense to set up a quick 15-min call this week?
Best regards,
[Your Name]
[Your Title]
[Company] | [Website]
[Contact Info]
✅ Why it works:
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Personalized opener (not generic “Hi there”)
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Value prop in one sentence
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Easy CTA: low-commitment meeting
🔁 Template 2: Follow-Up – No Reply
Best for:Following up 3–5 days after no response
Subject: Just checking in, [First Name]
Hi [First Name],
I wanted to follow up on my last email—completely understand if now’s not the right time.
If improving [specific pain point] or getting access to [specific data/benefit] is a priority in the next quarter, I’d be happy to show how we help clients like [competitor or company type].
Let me know if this is worth a short chat.
Either way, I’ll respect your inbox.
Thanks again,
[Your Name]
✅ Why it works:
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Respectful tone
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Light reminder without pressure
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Mentions “clients like you” to build relevance
🔄 Template 3: Reactivation – Old Lead or Dormant Contact
Best for:Re-engaging past leads or trade show contacts
Subject: Still exploring [solution/product] for [Company Name]?
Hi [First Name],
Hope things are going well on your end. We connected a while back regarding [product or solution], and I wanted to check if that’s still something on your radar?
Since we last spoke, we’ve added:
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[New feature / client win / performance stat]
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[A relevant market report or case study]
Would love to reconnect if there’s room to revisit this.
Best,
[Your Name]
✅ Why it works:
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References shared history
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Updates them with new value
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Opens door without pressure
✨ How to Send These at Scale Without Losing Personal Touch
UsingEmail SmartReach, you can:
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Auto-fill names, company, product categories
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A/B test subject lines or CTAs
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Track opens, replies, and clicks
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Schedule follow-ups without manual effort
👉 Want to load 200 leads, choose a template, and launch a sequence in under 10 minutes?
