Email is one of the most powerful tools in B2B sales. But if your open rate is under 20%, something’s not working.
Let’s break down the three most common reasons your sales emails don’t get opened—and how to fix them usingSaleAI.
Mistake 1: You Use Generic Subject Lines
What happens:
Your email blends into the inbox. Phrases like “Business Proposal” or “Quick Question” give no reason to open.
What to do instead:
UseSaleAI’s SmartReachsubject line performance tracker to test and compare:
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Personalized vs generic formats
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Product keywords vs benefit language
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Emoji usage vs plain text
You’ll learn which subject types actually drive opens in your industry and region.
Mistake 2: You Send at the Wrong Time
What happens:
Your email arrives when your recipient is offline, asleep, or busy—never to be seen.
What to do instead:
InSaleAI, email open data is timestamped and segmented. Analyze:
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Day of week vs open rate
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Time zone differences
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Bounce or no-delivery patterns
Then schedule your campaigns for each region’s optimal window.
Mistake 3: You Don’t Segment by Lead Type
What happens:
You send the same message to first contacts, warm leads, and inactive clients.
What to do instead:
Segment your lead database inside SmartReach using:
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Engagement history (opened, clicked, ignored)
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Trade behavior (from TradeLink)
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Industry or country tags
This allows you to tailor subject lines, opening phrases, and CTAs more accurately—and improve open rates as a result.
Bonus Tip: Track and Adapt in Real Time
WithSaleAI, you can:
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View open and click rates per template
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A/B test subject lines or formats
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Export low-performing leads for re-nurturing
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Score leads based on behavior
This transforms open rate analysis from guesswork into a feedback loop.
Summary
Low open rates are rarely random. They're usually caused by small but fixable issues in timing, targeting, or subject line quality.
With SaleAI, you not only see what’s wrong—you get the data to improve each campaign, one email at a time.
Explore SmartReach’s analytics features here:
