Cold emails alone don’t work anymore. Buyers get dozens a day—and ignore most of them.
But smart exporters usedrip sequences: timed, multi-step email workflows designed to engage, educate, and convert leads over time.
Here’s how to build a high-converting export drip campaign in 2025—and automate it with AI.
🧩 The 5-Part Drip Sequence Framework
1️⃣Intro Email: Hook + Value Promise
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Subject: “Are you sourcing [Product] in 2025?”
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Body: Quick intro, 1-line value pitch, link to catalog or case
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Goal: Open + interest trigger
✅Tool to use:
Email SmartReach— schedule Day 1 trigger based on lead source and persona
2️⃣Follow-up #1: Problem Framing
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Subject: “How [Company] solved [Pain Point]”
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Body: Highlight 1 problem + how your solution helped someone similar
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Goal: Build relevance and proof
✅ Smart tip: UseAutomated Social Datato personalize problem framing per industry
3️⃣Follow-up #2: Engagement Trigger
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Subject: “Would a quick call help?”
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Body: Offer a call, catalog, or quote. Keep it short. Ask a yes/no question.
✅ Combine withCognitive Automation Allyto auto-reply or qualify if recipient engages.
4️⃣Break-up Email: Gentle Exit or Last Chance
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Subject: “Should I close the loop?”
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Body: Frame it as optional: “If this isn’t a priority, no worries. Just reply anytime.”
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Goal: Trigger replies from silent but interested leads
✅ Smart tip: Add dynamic “reply reason” buttons in [Email SmartReach] for data capture.
5️⃣Reactivation After 30–60 Days
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Subject: “Any changes on your side?”
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Body: Touch back with fresh news, a case study, or export update.
✅ UseTradeLink AI Insightsdata to reference new demand shifts or region activity
🔁 Sequence Timeline Sample
| Day | Email Type | CTA |
|---|---|---|
| 1 | Intro | View product / catalog |
| 3 | Problem framing | Read case / testimonial |
| 6 | Engagement offer | Book a call |
| 10 | Break-up | Reply or ignore |
| 40 | Reactivation | Reopen dialogue |
🛠️ Automating This with SaleAI
You can build this entire sequence insideEmail SmartReach, with:
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Time triggers or behavior triggers (e.g. only follow up if opened)
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Dynamic variables by industry, region, or buyer type
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Integration withCognitive Automation Allyfor follow-up replies
✅ Final Note
Most exporters send one email. Smart exporters send five—strategically, automatically, and based on buyer behavior.
Let AI handle the timing. You just focus on closing.
👉 Build your first smart export sequence →Explore Email SmartReach
